The site was created by APACS, the UK payments association, which represents all of the major UK credit card issuers to provide information directed at better education on the issues surrounding credit cards to help consumers fully understand their choices, rather than actually comparing specific cards.

APACS commented, 'The UK cards industry is committed to improving consumer understanding of credit cards to encourage responsible borrowing. This goes hand in hand with our members' commitment to responsible lending.'

The website tries to give the types of features which people should look for when choosing a card depending on their usual patterns of spending behaviour, such as, people who regularly clear their balance each month would be best advised that interest rates may be of less importance than whether there is an annual fee or a rewards programme associated with a particular card.

Other help given by the site includes details on how credit cards work, what happens during application procedures, advice on the responsible use of credit cards, and what to do if you find yourself in trouble with debt.